"'Since online journalism is still in its relative infancy it's one that
can be solved,' writes Jonathan Rosenberg (left). 'The experience of consuming
news on the web today fails to take full advantage of the power of technology.
It doesn't understand what users want in order to give them what they need. When
I go to a site like the New York Times or the San Jose Mercury, it should know
what I am interested in and what has changed since my last visit."
He has a really good point. The news of the past waited for the reader to come to it, the news of the future will need to find ways to reach out to the reader. That means on the web, on phones, and using information in interactive formats.
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