Which means it shouldn't be a surprise that it is going to be controlled more by the purchaser than the seller.in reference to:
"Here is the deepest and, to many serious journalists, most disturbing truth about the future of news: The audience will control it. They will get the kind of news they choose to get. Not the kind they say they want, but the kind they actually choose."
- Nieman Reports | Feeling the Heat: The Brain Holds Clues for Journalism (view on Google Sidewiki)