"CBS execs say that’s the goal — syndicate the network’s content to 400 sites by
this fall. “CBS is all about open, nonexclusive partnerships,” CBS Interactive
president Quincy Smith said. “Just CBS.com is not the answer.” The network has
already partnered with 24 sites — and spent aggressively in paid search — and
execs say the end result has been a huge surge in unique users from 21M to 134M
a month."
The easiest way to make sure that your videos are being distributed is to put them on the video sharing sites, LiveLeak, YouTube, Brightcove - in ways that they can easily be embedded in other sites. The videos that are often on my blog come from a number of these sources. I think that CBS is moving in the right direction here, the idea is about getting as many people to view your content as possible. Many of the channels and video producers include short ads on the videos, which I think most people understand. People understand that someone has to pay for the production of content.
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