Saturday, July 28, 2007

Daily Kos: Lowe's pulls advertising from O'Reilly show

Daily Kos: Lowe's pulls advertising from O'Reilly show:

"Dear Lowe's Customer,
Thank you for your comments regarding the program, The O'Reilly Factor.
Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets. Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising
guidelines, and the company's advertising will no longer appear during the program.
We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.
We appreciate your contacting us, and hope this information
addresses your concerns.
Thank you,
Lowe's Customer Care"


The conflict between Bill O'Reilly and the DailyKos appears to be turning into a major media war between the two powers. The battle got heated when Bill O'Reilly was able to get a sponsor for the YearlyKos convention to back down in its support of the meeting. The sponsor, JetBlue, was attacked by O'Reilly on his TV show, for supporting what he claims to be a site that traffics in hate speech. The rhetoric has been going back and forth between the site and O'Reilly for the last couple days, with each side picking out derogatory comments that have been made on the others site and broadcasting them. This part of the struggle spread with an attack on Michelle Malkin site, which prompted her to reply that she did not cherry pick comments, a tactic that she claimed that O'Reilly was using. With the pull out of a sponsor from The Factor, this could either be the final stroke in this tit for tat battle or just the opening round of a deeper conflict. The interesting aspect of this, is that on the face of it is a battle between left and right, but it is also some degree at least a battle between TV and the intenet.

I predict that O'Reilly is going to attempt to call out the hounds on Lowe's now. If the right gets behind O'Reilly you might see them outside the store with signs talking about the store not supporting free speech.

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