Rebuilding The Brand: Wal-Mart has abandoned its famous smiley-face ...
In its first big push from its new shop, Martin Agency, the Bentonville behemoth
is scrapping its happy-face logo, which has been in use for 19 years, from its
TV spots and trading in its "Always Low Prices" motto for a new one. The new
tagline, "Save Money. Live Better," will be rolled out onto everything from
receipts to shopping bags.
Well it isn't dropping it all together, but you will be seeing less of it. The company is also moving back to a focus on low prices, and saving their customers money. This after a brief attempt to move in on Targets market, which serves a slightly higher income customer base.
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