Wednesday, January 2, 2008

Poynter Online - Romenesko

Poynter Online - Romenesko:

"John Carlisle notes that many newspapers are cutting their investigative
reporting teams and relying on nonprofit organizations to fill the gap. 'If
conservative nonprofit organizations significantly increase their use of
investigative reporting, then the movement will be able to partly offset the
liberal bias of the mainstream media,' he writes. 'Despite their political
agenda, newspapers and TV networks like scandals simply because they make great
headlines. Experience shows that they will cover scandals exposed by
conservatives.'"


Could it be that parties on the right have done themselves a disservice. They have avoided the media because they view it as liberal. Meanwhile, parties on the left, have been giving low budget new sources hungry for material easy stories to cover. They have done the hard work for the new sources, so the new sources covered the stories. If conservatives understood the current media market and played the same game, would the media play along. I would guess in most cases they would be happy to. New sources love conflict, and scandal - regardless of source or target. Secondly, and I might be biased here, I think that most journalists want to tell a balanced story, if they have the other side available they will use it.

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